cropped-assets_task_01k4mmr0yhepks3257ghkptwms_1757334623_img_1.webp
industry beverage/fmcg
CLIENT: TUBORG

Tuborg Ice Launch: A Cross-Channel Freeze-Out

My Role
Social Media Strategist & Campaign Lead (Social + OOH Integration)

We needed to launch Tuborg ICE, a new product that called for more than just attention. It needed a cultural moment. In a world on fire, both literally and metaphorically, we brought the chill. Our mission was to create a visually stunning, immersive, and cross-platform campaign that made Gen Z stop, watch, and engage.

Results

  • Massive spike in brand mentions within 48 hours of the synchronized influencer drop
  • #otopime trended locally, triggering thousands of user-generated posts
  • Billboard-to-social interaction exceeded projected benchmarks by 3x
  • Campaign recognized for best-in-class integration of OOH and digital
  • Delivered the “iciest summer” the region had seen and made Tuborg ICE a Gen Z staple