HelloI'm Petar

I make social worth paying attention to.

Some of them become marketing. Some become products. Some become very questionable ideas that somehow work.

Brand positioning

Social Media

Creative strategy

Paid acquisition

Content engine

A/B testing

Growth loops

Making it fun

Here are the ones I’m currently most proud of.

01
Unity University
The creative concept of an AI companion of Unity Uni, helping prospective students move toward signup. Character, social ads and interactive content.
02
Lifestyle with Roy Ice
Turning years of TV footage into a proper social media operation across Instagram, TikTok, Facebook and YouTube, from content strategy and production to paid and organic growth.
03
Teen Star
A youth media brand I built from scratch. Brand, editorial, social, creators, video, community and app, growing it into a digital media business.
04
Sketch
Product social. Reels, X, LinkedIn, product updates, features, turning product stuff into things people actually want to consume.
05
HBO Europe
Digital marketing and social strategy for launching HBO GO across nine European markets, while keeping the product consistent.
06
Tuborg Ice
The challenge was to make it feel bigger than a standard FMCG campaign and create something that could move naturally between social and the real world.
07
Rollink
Making travel easy and fun!