Senior Creative Marketer
I’ve done marketing with big budgets. I’ve also done it on a startup budget that barely covered coffee.
Turns out, when you lead with story, both can work.
I’ve done marketing with big budgets. I’ve also done it on a startup budget that barely covered coffee.
Turns out, when you lead with story, both can work.
Hey there, I’m Petar. I started as a journalist, meaning I was trained to spot the stories people actually want to hear.
When I moved into marketing, that became my edge, so every campaign I run starts with narrative, not noise.
Over the last decade I’ve worked across the spectrum: from global brands like HBO/Warner Bros, Nestlé, and Unilever to early-stage startups. I’ve built communities, launched products, and led teams.
What I really do is find the story worth telling and figure out how to make people care about it.
journalism roots, marketing execution
I lead teams without losing touch with the work.
deep in content + social, broad across the rest of digital.
Built social presence for entertainment brands at streaming scale, connecting global content to local audiences across 9 markets. Learned that great stories work without translation, if framed well!
Storytime! I led the go-to-market campaign for a uk fintech startup called Plato Money. Strategy, messaging, launch plan… all ready. Then the product never launched due to circumstances beyond the team’s control.
On paper, that’s a fail. In reality, it taught me how to move fast, lead under pressure, and own the outcome even when the market doesn’t play along. It’s one of the reasons I trust my instincts today.
In my spare time, I’m trying to make the world a better place by fighting for equality and justice for all.Â
woodworking – emily st. james (audiobook)
ZARA LARSSON 24/7
JADE THAT’S SHOWBIZ BABY
I’VE HAD IT PODCAST
THE PITT AT HBOMAX
THE ‘burbs AT PEACOck
Ideally with a brand that believes stories are the product, beyond the nice packaging. I’m looking for a team that wants to build something people genuinely look forward to. Open to relocation, ready to move fast.