HelloI'm Petar

I make social worth paying attention to.

Some of them become marketing. Some become products. Some become very questionable ideas that somehow work.

Brand positioning

Paid acquisition

Content engine

Lifecycle email

A/B testing

Growth loops

Creative strategy

Making it convert

Here are the ones I’m currently most proud of.

01
Unity University
The creative concept for UNA, an AI companion of Unity University, helping prospective students move toward signup. Character, visuals, social ads and interactive TikTok content, all tied to acquisition.
02
Lifestyle with Roy Ice
Turning years of TV footage into a proper social media operation across Instagram, TikTok, Facebook and YouTube, from content strategy and production to paid and organic growth.
03
Teen Star
A youth media brand I built from scratch. Brand, editorial, social, creators, video, community and app, growing it into a digital media business.
04
Sketch
Product social. Reels, X, LinkedIn, product updates, features, turning product stuff into things people actually want to consume.
05
HBO Europe
Digital marketing and social strategy for launching HBO GO across nine European markets. Market-specific campaigns, localization and audience insights, while keeping the product consistent across markets.
06
Tuborg Ice
The challenge was to make it feel bigger than a standard FMCG campaign and create something that could move naturally between social and the real world.
07
Rollink
The product has a genuinely useful story, but simply listing the features wasn’t going to make it interesting on TikTok or Instagram. The job was to make the product part of travel content people would choose to watch.