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industry Media/Entertainment
CLIENT: Teen Star

Teen Star: The Digital Reinvention

My Role
Digital Director • Content Strategist

Teen Star had the audience. But it needed a glow-up.

In a fast-shifting digital space, the portal felt outdated, static, and disconnected from the habits of its core: Gen Z and young millennials. We needed to do more than post articles—we had to build a digital destination.

I’ve fully rebuilt the brand experience.

Strategy

Our reinvention focused on the following:

  • Reimagining the website as a visual playground, fast, mobile-first, and reader-driven
  • Transforming Instagram into a curated, addictive scroll zone with dynamic storytelling
  • Creating Teen Star Originals, exclusive video content that blurred the line between media and entertainment
  • The tone? Playful but informed. Smart but always fun. Everything was re-engineered to reflect the speed, visuals, and values of the next-gen digital native.

Execution

We launched “Teen Star Originals,” an entire video arm dedicated to original series, interviews, pop quizzes, and behind-the-scenes content. We turned passive followers into active fans.

On Instagram, every post was curated for shareability and style. We broke the grid. Added quizzes. Started trends. Built visual rhythm.

And we didn’t just publish. We listened, tested, and refined, weekly.

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@teenstar.rs

Zejna o pesmi #najbolja i #pze #pze24 #srbija #fyp

♬ Najbolja - Zejna

 

@teenstar.rs

@Marcus & Martinus bringing the tour to Serbia! #eurovision #esc #marcusandmartinus

♬ Funny - Gold-Tiger

@teenstar.rs

Marcus & Martinus se vraćaju u Srbiju! 🔥 #fyp #marcusandmartinus

♬ original sound - teenstar.rs

Results

  • Monthly reach passed 1,000,000+ on Instagram
  • Teen Star Originals content hit 500,000+ views, with TikTok fueling 400,000+ in under 2 weeks
  • Teen Star became the #1 digital pop culture hub in the region
  • Organic engagement doubled and stayed high