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industry Travel / Consumer Goods
CLIENT: Rollink

Rollink: Turning Travel Into a Scroll-Stopping Story

My Role
Social Media Strategist • UGC Campaign Lead
With Rollink, we didn’t just sell luggage—we redefined the travel flex and got 100 000 views doing it. The task was clear: bring visibility to a premium travel gear brand in a space where Gen Z and Millennials scroll fast and only stop for something that feels real. Our goal? Make Rollink the go-to name for smart, stylish, and seriously compact luggage.

Strategy

We didn’t cast actors. We found real creators with real travel stories. Our UGC plan was built on three ideas:

  • Authenticity over aesthetics
  • Stories over specs
  • Relatability over reach
  • From city escapes to weekend getaways, creators showed Rollink in action: packing hacks, TSA struggles, stylish airport fits. No polished brand talk. Just useful, human content that made people say, “Wait… what is that?”

Execution

We briefed a group of diverse content creators to shoot native-style content for TikTok and Instagram Reels. The brief was simple: make packing look cool, smart, and fun.

They delivered:

  • Rollink in tight closets, overhead bins, and chaotic road trips
  • Voiceovers and captions that felt like talking to a friend
  • A tone of voice that said, “I know travel is stressful, here’s something that helps”
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Simple and honest “this luggage made my life easier” content.

Results

  • 100,000+ views in just 3 weeks
  • Engagement rate well above industry benchmark on UGC posts
  • Audience sentiment shifted from “Who?” to “I NEED this”
  • Brand association with smart travel now locked in

 

Rollink became a TikTok travel essential.