T-Shaped Marketer. Storyteller at heart.
I’ve done marketing with big budgets. I’ve also done it on a startup budget that barely covered coffee.
Turns out, when you lead with story, both can work.
I’ve done marketing with big budgets. I’ve also done it on a startup budget that barely covered coffee.
Turns out, when you lead with story, both can work.
Hey there. I’m Petar. I started as a journalist, which means I was trained to spot stories people actually want to read. When I moved into marketing, that became my edge: every campaign I run starts with narrative, not noise.
Over the last decade, I’ve worked across the spectrum: from global brands like HBO, Warner Bros, Nestlé, and Unilever to early-stage startups. I’ve refined voices, built communities, run launches, and led teams. Titles were various, but what I really do is make brands sound human and worth following.
I’m hands-on (I’ll write the copy, cut the video, fix the strategy deck). I’m also a leader (I’ll guide a team, set the vision, and connect the dots). That player-coach style is how I’ve shipped work that feels polished and lived-in.
journalism roots, marketing execution
I lead teams without losing touch with the work.
deep in content + social, broad across the rest of digital.
Ran social and digital campaigns with audiences the size of small countries. Learned how to protect a brand voice while still making it engaging.
Storytime! I led the go-to-market campaign for a fintech startup called Plato Money. Strategy, messaging, launch plan… all ready. Then the product never launched due to circumstances beyond the team’s control.
On paper, that’s a fail. In reality, it taught me how to move fast, lead under pressure, and own the outcome even when the market doesn’t play along. It’s one of the reasons I trust my instincts today.
In my spare time, I’m trying to make the world a better place by fighting for equality and justice for all.Â
A LITTLE LIFE
Life Is a Lazy Susan of Sh*t Sandwiches
ZARA LARSSON
JADE THAT’S SHOWBIZ BABY
I’VE HAD IT PODCAST
THE PITT AT HBOMAX
THE PAPER AT PEACOCK
Ideally with brand team or a startup, where I can shape a long-term story, lead from the front, and keep experimenting with AI. I’m open to relocation, and I’m looking for a team that wants more than “just marketing”… a team that wants a voice.