I'm Petar.
Marketer, and then some.
Please excuse my appearance while I’m trying to handle things in here. In an never ending tale of redesigning my webistel sometimes you get stuck in a creative loop.
In the mean time, feel free to scoop around things that keep me going on the daily basis. Portfolio is somewhere in there, it must be.
I run the part between strategy and spend: briefs, creative production at volume, the testing framework that decides what scales, and the prioritisation that decides what gets made next. Mostly wellness, where you can’t shout, so the creative has to earn it.
case studies
Vass Studio
Built the tool that kills manual ad upload. Images, a spreadsheet, or a single idea → live, placement-native Meta ads in minutes.
IFF
Owned the creative strategy for reaching the next generation of wellness founders. Whole flow: brief → production → test → improve. Conversion rate up one point.
SFI Health
Put people in front of the product in a category that photographs bottles. Human-led video beat static creative by 35%, holding 70%+ retention through the first ten seconds.
